Mark Gerardot is a Creative Director with 15+ years of hands-on agency experience in print, digital media, broadcast and creative storytelling for global brands, bringing a proven knowledge of creative strategy, vision, communication and management with industry expertise in higher education, consumer product goods, travel & tourism, healthcare, pharmaceuticals, business-to-business and millennial marketing.
15+ years of creative strategy with a knack for bringing clarity and focus to solve complicated problems and producing smart, evocative creative informed by research, data, and strategic thinking. Results-driven solutions for print, digital, and broadcast media.
10+ years of creative copywriting and storytelling for print, digital and brand video production campaigns.
Highly skilled at public speaking and presenting creative presentations to stakeholders.
Proven creative leadership and management experience, bringing multi-discipline teams together to collaborate, brainstorm and execute creative strategies. Strong experience and passion for mentoring, teaching and growing creative talent.
Design, copywriting, UI/UX, video editing, html, CSS,
Mac OS, Adobe Creative Suite: (Photoshop, Illustrator, InDesign, Premiere), Adobe Acrobat Professional, Microsoft Office, Keynote.
Motivate and nurture a team of art directors, designers, web developers for results-driven, integrated marketing campaigns to promote 50+ luxury resorts.
Developed and launched new brands for six luxury resorts, growing demand and revenue for new markets throughout Mexico, The Caribbean and Europe.
Proactively execute critical management and budgetary decisions to make team more effective, more involved and more accountable for measurable results.
Apple Leisure Group
2018 - 2019
Increased productivity and quality of work by introducing new processes and tools to a centralized creative team of art directors, designers, photographers and videographers.
Increased collaboration between creative and digital marketing teams, resulting in a more consistent brand experience across all channels.
Launched strategic rebrand for the University in collaboration with external agency team, while garnering critical support from internal stakeholders.
University of Delaware
2011 - 2017
Rack Room Shoes, Michelin, Clemson University, Auburn University, University of North Carolina, University of Georgia, University of Kentucky
Grew enrollment, improved student retention, and engaged alumni by leading the creative brand strategy and targeted campaigns for more than 10 colleges and universities.
Doubled agency revenue by improving processes, adding services and instilling a collaborative culture without increasing expenses.
Presented comprehensive brand strategies and creative concepts to client stakeholders.
Led and Inspired team of designers, copywriters, photographers, videographers to create results-driven, award-winning creative work across digital channels.
Developed creative concepts, wrote and directed high-impact videos for brand relaunches and strategic marketing campaigns.
Maximized results for client business goals by collaborating closely with account management and digital marketing teams to align creative and digital strategies.
Principal, Creative Director
2001 - 2011
Bahamas Out Islands
Founded and led successful brand strategy, design and marketing firm for 10 years.
Hired and developed a growing staff of designers, developers and marketing professionals.
Orchestrated $2.5 million successful rebranding, advertising and social media marketing campaign for The Bahamas Out Islands, generating of millions of dollars for 50 resorts and hotels.
Launched first 100% sustainable boutique resort in the world, garnering international press, critical for its success.
Generated $6 million in new revenue by cultivating client relationships with high profile regional and international organizations.
An advertising agency specializing in healthcare, pharmaceuticals and organizations focused on promoting a healthy lifestyle
Developed brands, strategic marketing collateral and product packaging for pharmaceutical companies Eli Lilly & Roche Diagnostics.
Concepted and produced multi-channel marketing campaigns for hospitals and health-related organizations
Directed and designed monthly magazine which garnered fan support and millions of dollars for the US Olympic Rowing team.
Collaborated closely with brand manager and marketing teams at Lilly, Roche Diagnostics, IU Health and the US Rowing.
1997 – 1998
Good Will Industries
St. Francis Hospitals
Christel DeHaan Foundation
A public relations firm located in Indianapolis with a focus on non-profit organizations, healthcare and state agencies
Directed team of designers, photographers and videographers to produce award-winning work
Regional ADDY winner for non-profit video campaign
Collaborated closely with public relations staff to coordinate media relations and marketing efforts for clients
BA - Design & Marketing
University of Saint Francis
2016 Bureau of Digital - Creative Director Camp
2015 BOLO Digital Marketing Conference - Tempe, AZ
2014 An Event Apart Conference - Atlanta, GA
2013 Aileron Executive Leadership Training - Dayton, OH
2012 Blend Digital Design Conference
2010 HOW Mind Your Own Business - Austin, TX
2008 AIGA Chapter President - Indianapolis, IN
2007 AIGA Leadership Conference