Mark Gerardot is a Creative Director with 15+ years of hands-on agency experience in print, digital media, broadcast and creative storytelling for global brands, bringing a proven knowledge of creative strategy, vision, communication and management with industry expertise in higher education, consumer product goods, travel & tourism, healthcare, pharmaceuticals, business-to-business and millennial marketing.

SKILLS

Creative Strategy
15+ years of creative strategy with a knack for bringing clarity and focus to solve complicated problems and producing smart, evocative creative informed by research, data, and strategic thinking. Results-driven solutions for print, digital, and broadcast media.

Management
Proven creative leadership and management experience, bringing multi-discipline teams together to collaborate, brainstorm and execute creative strategies. Strong experience and passion for mentoring, teaching and growing creative talent. 

Hands-on
Design, copywriting, UI/UX, video editing, html, CSS, presentations

Software
Mac OS, Adobe Creative Suite: (Photoshop, Illustrator, InDesign, Premiere), Adobe Acrobat Professional, Microsoft Office, Keynote.


EXPERIENCE


  • Led and managed a team of art directors, designers and web developers to create integrated marketing campaigns to promote more than 50 luxury hotel and resort properties throughout the Caribbean, Mexico, Central America and Europe.

  • Developed & Launched new luxury brands for more then six resorts and hotels in Mexico and Spain.

  • Executive Leadership responsible for making critical management and budgetary decisions.

Apple Leisure Group
Creative Director
2018 - 2019


  • Worked collaboratively with internal teams and external agency on comprehensive University rebrand.

  • Led and managed team of art directors, designers, photographers and videographers

  • Developed processes and tools to encourage collaboration and improve productivity.

  • Hands-on design and art direction for student recruitment and alumni engagement campaigns

University of Delaware
Creative Director
2017- 2018


Up&Up
Creative Director
2011 - 2017

Major Clients:
Rack Room Shoes, Michelin, Clemson University, Auburn University, University of North Carolina, University of Georgia, University of Kentucky

  • Set creative vision for more than 10 colleges and universities to grow enrollment, improve retention, engage alumni align with strategic plans.

  • Lead and Inspired designers, copywriters, photographers and video teams to meet high standard of strategic, award-winning creative work.

  • Managed and mentored creative team to continually learn, grow and set career goals.

  • Collaborated closely with account management and strategy teams to align creative marketing campaigns with client business goals.

  • Doubled Revenue with same number of staff by improving processes, services and culture.

  • Forged Strategic Relationships with internal marketing and creative teams at the University of North Carolina, University of Kentucky, The University of Georgia, Florida State University, Clemson University and Auburn University

  • Executive Leadership Team member for 4+ years


G&Co.
Principal, Creative Director
2001 - 2011

Major Clients:
Bahamas Out Islands
Caribou Coffee
Marsh Supermarkets
Tiamo Resorts

  • Cofounded and led successful brand strategy, design and marketing firm for 10 years.

  • Led creative strategy pitches to win over 6 million dollars in new business.

  • Orchestrated 1.5 million dollar rebranding, advertising and social marketing campaign for The Bahamas Out Islands, generating tens of millions of dollars for 50 resorts and hotels.

  • Managed 8-12 designers, developers, writers and marketing strategists.

  • Hands-on design of product packaging, promotional material and retail point-of-sale for consumer product goods

  • Branded retail lifestyle centers and restaurants, including design of signage and way finding systems.


Scheitlin
Art Director
1998-2000

Major Clients
Eli Lilly
Roche Diagnostics
IU Health
US Rowing

An advertising agency specializing in healthcare, pharmaceuticals and organizations focused on promoting a healthy lifestyle

  • Developed package design and marketing collateral for pharmaceutical companies Eli Lilly & Roche Diagnostics.

  • Designed and managed production of annual reports for Fortune 500 Companies.

  • Directed monthly magazine which garnered fan support and funds for the US Olympic Rowing Team.


Borshoff
Art Director
1997 – 1998

Major Clients:
Good Will Industries
St. Francis Hospitals
Christel DeHaan Foundation

A public relations firm located in Indianapolis with a focus on non-profit organizations, healthcare and state agencies

  • Directed team of designers, photographers and videographers to produce award-winning work

  • Regional ADDY winner for non-profit video campaign

  • Collaborated closely with public relations staff to coordinate media relations and marketing efforts for clients


EDUCATION

BA - Design & Marketing
University of Saint Francis

Professional Development

2016 Bureau of Digital - Creative Director Camp
2015 BOLO Digital Marketing Conference - Tempe, AZ
2014 An Event Apart Conference - Atlanta, GA
2013 Aileron Executive Leadership Training - Dayton, OH
2012 Blend Digital Design Conference
2010 HOW Mind Your Own Business - Austin, TX
2008 AIGA Chapter President - Indianapolis, IN
2007 AIGA Leadership Conference