Mark Gerardot is a Creative Director with 15+ years of hands-on agency experience in print, digital media, broadcast and creative storytelling for global brands, bringing a proven knowledge of creative strategy, vision, communication and management with industry expertise in higher education, consumer product goods, travel & tourism, healthcare, pharmaceuticals, business-to-business and millennial marketing.

SKILLS

Creative Strategy
15+ years of creative strategy with a knack for bringing clarity and focus to solve complicated problems and producing smart, evocative creative informed by research, data, and strategic thinking. Results-driven solutions for print, digital, and broadcast media.

Storytelling
10+ years of creative copywriting and storytelling for print, digital and brand video production campaigns. 

Presentation
Highly skilled at public speaking and presenting creative presentations to stakeholders.

Management
Proven creative leadership and management experience, bringing multi-discipline teams together to collaborate, brainstorm and execute creative strategies. Strong experience and passion for mentoring, teaching and growing creative talent. 

Web
Design, copywriting, UI/UX, video editing, html, CSS,

Software
Mac OS, Adobe Creative Suite: (Photoshop, Illustrator, InDesign, Premiere), Adobe Acrobat Professional, Microsoft Office, Keynote.


EXPERIENCE


  • Lead and Manage a team of art directors, designers and web developers to create multi-million dollar integrated marketing campaigns to promote more than 50 luxury hotel and resort properties throughout the Caribbean, Mexico, Central America and Europe.

  • Developed & Launched new brands for six luxury resorts and hotels in Mexico and in Spain.

  • Executive Leadership responsible for making critical management and budgetary decisions.

  • Hands-on Creative development of digital and print branding and marketing campaign materials.

Apple Leisure Group
Creative Director
2018 - 2019


  • Managed and Mentored team of art directors, designers, photographers and videographers. 

  • Led Strategic Rebrand for University with internal stakeholders and external agency.

  • Developed Processes and tools to improve productivity and encourage collaboration.

  • Hands-on design and art direction of recruitment marketing and alumni engagement campaigns.

University of Delaware
Creative Director
2017- 2018


Up&Up
Creative Director
2011 - 2017

Major Clients:
Rack Room Shoes, Michelin, Clemson University, Auburn University, University of North Carolina, University of Georgia, University of Kentucky

  • Set Creative Vision for more than 10 colleges and universities to grow enrollment, improve retention, engage alumni and align brand and messaging with strategic plans.

  • Led and Inspired designers, copywriters, photographers and video teams to meet high standard 
of strategic, award-winning creative work.

  • Creative Storytelling including concept development, copywriting, storyboarding and directing high impact video campaigns.

  • Creative Collaboration with account management and strategy teams to align creative marketing campaigns with client business goals.

  • Doubled Revenue with same number of staff by improving processes, services and culture.

  • Forged Strategic Relationships with internal marketing and creative teams at the University of North Carolina, University of Kentucky, The University of Georgia, Florida State University, Clemson University and Auburn University


G&Co.
Principal, Creative Director
2001 - 2011

Major Clients:
Bahamas Out Islands
Caribou Coffee
Marsh Supermarkets
Tiamo Resorts

  • Founded and Led successful brand strategy, design and marketing firm for 10 years.

  • Managed staff of designers, developers and marketing professionals.

  • Orchestrated $2.5 million rebranding, advertising and social media marketing campaign for The Bahamas Out Islands, generating tens of millions of dollars for 50 resorts and hotels.

  • Launched Boutique Hotel Brand that garnered international press for one of the first 100% sustainable resorts in the world.

  • Cultivated Client Relationships with high profile brands, such as The Bahamas Out Islands, Caribou Coffee and Marsh Supermarkets


Scheitlin
Art Director
1998-2000

Major Clients
Eli Lilly
Roche Diagnostics
IU Health
US Rowing

An advertising agency specializing in healthcare, pharmaceuticals and organizations focused on promoting a healthy lifestyle

  • Developed Brands, strategic marketing collateral and product packaging for pharmaceutical companies Eli Lilly & Roche Diagnostics. 

  • Created Multi-Channel Campaigns for hospitals and health-related organizations

  • Designed and managed annual reports for Fortune 500 Companies.

  • Art Directed and Designed monthly magazine which garnered fan support and millions of dollars for the US Olympic Rowing Team. 

  • Collaborated closely with brand manager and marketing teams at Eli Lilly, Roche Diagnostics, IU Health and the U.S. Rowing Team


Borshoff
Art Director
1997 – 1998

Major Clients:
Good Will Industries
St. Francis Hospitals
Christel DeHaan Foundation

A public relations firm located in Indianapolis with a focus on non-profit organizations, healthcare and state agencies

  • Directed team of designers, photographers and videographers to produce award-winning work

  • Regional ADDY winner for non-profit video campaign

  • Collaborated closely with public relations staff to coordinate media relations and marketing efforts for clients


EDUCATION

BA - Design & Marketing
University of Saint Francis

Professional Development

2016 Bureau of Digital - Creative Director Camp
2015 BOLO Digital Marketing Conference - Tempe, AZ
2014 An Event Apart Conference - Atlanta, GA
2013 Aileron Executive Leadership Training - Dayton, OH
2012 Blend Digital Design Conference
2010 HOW Mind Your Own Business - Austin, TX
2008 AIGA Chapter President - Indianapolis, IN
2007 AIGA Leadership Conference