Mark Gerardot is a Creative Director with 15+ years of hands-on agency experience in print, digital media, broadcast and creative storytelling for global brands, bringing a proven knowledge of creative strategy, vision, communication and management with industry expertise in higher education, consumer product goods, travel & tourism, healthcare, pharmaceuticals, business-to-business and millennial marketing.

SKILLS

Creative Strategy
15+ years of creative strategy with a knack for bringing clarity and focus to solve complicated problems and producing smart, evocative creative informed by research, data, and strategic thinking. Results-driven solutions for print, digital, and broadcast media.

Management
Proven creative leadership and management experience, bringing multi-discipline teams together to collaborate, brainstorm and execute creative strategies. Strong experience and passion for mentoring, teaching and growing creative talent. 

Hands-on
Design, copywriting, UI/UX, video editing, html, CSS, presentations

Software
Mac OS, Adobe Creative Suite: (Photoshop, Illustrator, InDesign, Premiere), Adobe Acrobat Professional, Microsoft Office, Keynote.


EXPERIENCE

  • Worked collaboratively with internal teams and external agency on comprehensive University rebrand.

  • Lead and manage team of art directors, designers, photographers and videographers

  • Developed processes and tools to encourage collaboration and improve productivity.

  • Hands-on design and art direction for student recruitment and alumni engagement campaigns

University of Delaware
Creative Director
2017- Present


Up&Up
Creative Director
2011 - 2017

Major Clients:
Rack Room Shoes, Michelin, Clemson University, Auburn University, University of North Carolina, University of Georgia, University of Kentucky

  • Set creative vision for more than 10 colleges and universities to grow enrollment, improve retention, engage alumni align with strategic plans.

  • Lead and Inspired designers, copywriters, photographers and video teams to meet high standard of strategic, award-winning creative work.

  • Managed and mentored creative team to continually learn, grow and set career goals.

  • Collaborated closely with account management and strategy teams to align creative marketing campaigns with client business goals.

  • Doubled Revenue with same number of staff by improving processes, services and culture.

  • Forged Strategic Relationships with internal marketing and creative teams at the University of North Carolina, University of Kentucky, The University of Georgia, Florida State University, Clemson University and Auburn University

  • Executive Leadership Team member for 4+ years


G&Co.
Principal, Creative Director
2001 - 2011

Major Clients:
Bahamas Out Islands
Caribou Coffee
Marsh Supermarkets
Tiamo Resorts

  • Cofounded and led successful brand strategy, design and marketing firm for 10 years.

  • Led creative strategy pitches to win over 6 million dollars in new business.

  • Orchestrated 1.5 million dollar rebranding, advertising and social marketing campaign for The Bahamas Out Islands, generating tens of millions of dollars for 50 resorts and hotels.

  • Managed 8-12 designers, developers, writers and marketing strategists.

  • Hands-on design of product packaging, promotional material and retail point-of-sale for consumer product goods

  • Branded retail lifestyle centers and restaurants, including design of signage and way finding systems.


Scheitlin
Art Director
1998-2000

Major Clients
Eli Lilly
Roche Diagnostics
IU Health
US Rowing

An advertising agency specializing in healthcare, pharmaceuticals and organizations focused on promoting a healthy lifestyle

  • Developed package design and marketing collateral for pharmaceutical companies Eli Lilly & Roche Diagnostics.

  • Designed and managed production of annual reports for Fortune 500 Companies.

  • Directed monthly magazine which garnered fan support and funds for the US Olympic Rowing Team.


Borshoff
Art Director
1997 – 1998

Major Clients:
Good Will Industries
St. Francis Hospitals
Christel DeHaan Foundation

A public relations firm located in Indianapolis with a focus on non-profit organizations, healthcare and state agencies

  • Directed team of designers, photographers and videographers to produce award-winning work

  • Regional ADDY winner for non-profit video campaign

  • Collaborated closely with public relations staff to coordinate media relations and marketing efforts for clients


EDUCATION

BA - Design & Marketing
University of Saint Francis

Professional Development

2016 Bureau of Digital - Creative Director Camp
2015 BOLO Digital Marketing Conference - Tempe, AZ
2014 An Event Apart Conference - Atlanta, GA
2013 Aileron Executive Leadership Training - Dayton, OH
2012 Blend Digital Design Conference
2010 HOW Mind Your Own Business - Austin, TX
2008 AIGA Chapter President - Indianapolis, IN
2007 AIGA Leadership Conference