Mark Gerardot is a Creative Director with 15+ years of hands-on agency experience in print, digital media, broadcast and creative storytelling for global brands, bringing a proven knowledge of creative strategy, vision, communication and management with industry expertise in higher education, consumer product goods, travel & tourism, healthcare, pharmaceuticals, business-to-business and millennial marketing.

SKILLS

Creative Strategy
15+ years of creative strategy with a knack for bringing clarity and focus to solve complicated problems and producing smart, evocative creative informed by research, data, and strategic thinking. Results-driven solutions for print, digital, and broadcast media.

Storytelling
10+ years of creative copywriting and storytelling for print, digital and brand video production campaigns. 

Presentation
Highly skilled at public speaking and presenting creative presentations to stakeholders.

Management
Proven creative leadership and management experience, bringing multi-discipline teams together to collaborate, brainstorm and execute creative strategies. Strong experience and passion for mentoring, teaching and growing creative talent. 

Web
Design, copywriting, UI/UX, video editing, html, CSS,

Software
Mac OS, Adobe Creative Suite: (Photoshop, Illustrator, InDesign, Premiere), Adobe Acrobat Professional, Microsoft Office, Keynote.


EXPERIENCE


  • Motivate and nurture a team of art directors, designers, web developers for results-driven, integrated marketing campaigns to promote 50+ luxury resorts.

  • Developed and launched new brands for six luxury resorts, growing demand and revenue for new markets throughout Mexico, The Caribbean and Europe.

  • Proactively execute critical management and budgetary decisions to make team more effective, more involved and more accountable for measurable results.

Apple Leisure Group
Creative Director
2018 - 2019


  • Increased productivity and quality of work by introducing new processes and tools to a centralized creative team of art directors, designers, photographers and videographers. 

  • Increased collaboration between creative and digital marketing teams, resulting in a more consistent brand experience across all channels.

  • Launched strategic rebrand for the University in collaboration with external agency team, while garnering critical support from internal stakeholders.

University of Delaware
Creative Director
2017- 2018


Up&Up
Creative Director
2011 - 2017

Major Clients:
Rack Room Shoes, Michelin, Clemson University, Auburn University, University of North Carolina, University of Georgia, University of Kentucky

  • Grew enrollment, improved student retention, and engaged alumni by leading the creative brand strategy and targeted campaigns for more than 
10 colleges and universities.

    Doubled agency revenue by improving processes, adding services and instilling a collaborative culture without increasing expenses.

    Presented comprehensive brand strategies and creative concepts to client stakeholders.

    Led and Inspired team of designers, copywriters, photographers, videographers to create results-driven, award-winning creative work across digital channels.

    Developed creative concepts, wrote and directed high-impact videos for brand relaunches and strategic marketing campaigns.

    Maximized results for client business goals by collaborating closely with account management and digital marketing teams to align creative and 
digital strategies.


G&Co.
Principal, Creative Director
2001 - 2011

Major Clients:
Bahamas Out Islands
Caribou Coffee
Marsh Supermarkets
Tiamo Resorts

  • Founded and led successful brand strategy, design and marketing firm 
for 10 years.

  • Hired and developed a growing staff of designers, developers and marketing professionals.

  • Orchestrated $2.5 million successful rebranding, advertising and social media marketing campaign for The Bahamas Out Islands, generating
of millions of dollars for 50 resorts and hotels.

  • Launched first 100% sustainable boutique resort in the world, garnering international press, critical for its success.

  • Generated $6 million in new revenue by cultivating client relationships 
with high profile regional and international organizations.


Scheitlin
Art Director
1998-2000

Major Clients
Eli Lilly
Roche Diagnostics
IU Health
US Rowing

An advertising agency specializing in healthcare, pharmaceuticals and organizations focused on promoting a healthy lifestyle

  • Developed brands, strategic marketing collateral and product packaging 
for pharmaceutical companies Eli Lilly & Roche Diagnostics.

  • Concepted and produced multi-channel marketing campaigns for hospitals 
and health-related organizations

  • Directed and designed monthly magazine which garnered fan support 
and millions of dollars for the US Olympic Rowing team.

    Collaborated closely with brand manager and marketing teams at 
Lilly, Roche Diagnostics, IU Health and the US Rowing.


Borshoff
Art Director
1997 – 1998

Major Clients:
Good Will Industries
St. Francis Hospitals
Christel DeHaan Foundation

A public relations firm located in Indianapolis with a focus on non-profit organizations, healthcare and state agencies

  • Directed team of designers, photographers and videographers to produce award-winning work

  • Regional ADDY winner for non-profit video campaign

  • Collaborated closely with public relations staff to coordinate media relations and marketing efforts for clients


EDUCATION

BA - Design & Marketing
University of Saint Francis

Professional Development

2016 Bureau of Digital - Creative Director Camp
2015 BOLO Digital Marketing Conference - Tempe, AZ
2014 An Event Apart Conference - Atlanta, GA
2013 Aileron Executive Leadership Training - Dayton, OH
2012 Blend Digital Design Conference
2010 HOW Mind Your Own Business - Austin, TX
2008 AIGA Chapter President - Indianapolis, IN
2007 AIGA Leadership Conference