For more than 15 years, Mark Gerardot has helped create and support brands from the agency side to the inside. He has built creative teams from the ground up and challenged others to grow and break new ground. And now it’s time for his next creative challenge.
what HE doES
As a Creative Director, what Mark does best is create clarity and rally people behind big ideas. Sometimes that means writing a creative brief that crystalizes a “touchy-feely” notion into an actionable creative strategy. Other times it simply means creating a better user experience or telling a story through well-produced, compelling content.
But in every case, it takes a cohesive team, vision, and leadership. So, Mark has learned to be a hands-on creative leader and he loves mentoring and collaborating with designers, writers, photographers, and videographers alike.
We live in a digital world, so much of the experience he brings is from the digital space. But if moving the needle means designing better product packaging or painting a sign on a brick wall, then that’s what you do. Point is, it’s not so much the medium as it is the idea that turns heads and wins hearts and minds.
For a more nuts and bolts look at his professional history, see Mark's resume.
“What I do best is create clarity and rally people behind ideas.”
WHO HE IS
On the personal side, Mark Gerardot is passionate about animal rights, healthy food, and healthy living. He loves hiking, biking, running, craft beer, and the pursuit of the next best pesto Margherita pizza.
Mark and his ten siblings grew up in northern Indiana, where he was indoctrinated with a Midwest work ethic and the compulsion to never stop learning new things. After college, he moved to Indianapolis where he worked for a magazine publisher, a real estate developer, a food packaging manufacturer, advertising agency and a PR firm.
They were all great experiences, and Mark learned a ton from each. But then he caught the entrepreneur bug and co-founded a creative agency. The company launched consumer product brands, developed multi-purpose lifestyle centers, and even launched one of two 100% solar-powered resorts in the world. But after 10 amazingly successful years, it was time for a new challenge and a change of geography.
In 2011, Mark was recruited to Greenville, South Carolina to help grow and evolve a web development technology firm into a digital agency. As Creative Director and Executive Leadership member, he helped build the team, win new business, and guide the direction of the company toward becoming one of the top digital agencies for higher education institutions in the country.
Now Mark feels it’s time to find the next challenge, as well as new opportunities to lead, collaborate, grow and celebrate wins.