Project Scope
Campaign Development
Package Design

For many years Caribou Coffee had enjoyed strong growth with 500+ retail stores. So when it came time to attack the lucrative wholesale market, we helped mobilize their brand to the air.

When USAirways decided to improve the quality of the coffee aboard it's fleet of planes, Caribou Coffee was among the brands tapped to bid for the business. We helped put together a winning bid package by showing the brand's distinct personality and voice, which spoke directly to passengers. 

point of sale

In addition to packaging designed specifically for in-flight brewing and beverage service, the promotional program included multiple customer touch points.