Third-Party Channel Marketing
A 200% increase in revenue is a pretty big win for any business. But more than doubling sales of eco-friendly paint is also a huge win for consumers using it — not to mention the environment.
Organic paint start-up, Ecos Paints, seemingly had everything going for it. It was great product. It received a fair amount of media attention and product endorsements from the likes of Oprah Magazine, HGTV and Real Simple Magazine. But it just wasn't translating into sales. That's where my team and I stepped in.
From the online shopping experience to the shipping and packaging, we rethought and redesigned the entire customer journey and user experience.
As part of our brand awareness and sales strategy, we engaged third-party sales channels such as Houzz.com, Wayfair.com and Amazon.com.
The persistent execution of a smart marketing strategy and new and improved shopping experience more than quadrupled site visits and more than doubled revenue.