Project Scope
Social Media Strategy
Creative Direction
Content Creation

Partnering with brands like Converse, Nike and Keds, I directed my team to create content across multiple channels that helped to attract nearly a million followers for discount shoe retailer Rackroom Shoes.

Keying in on Rack Room's key demographic (middle to lower income Moms) we helped build a loyal following of highly engaged customers. We collaborated closely with Rack Room's internal marketing team to create content that supported in-store promotions and seasonal product releases.