To reach their recruitment goals, Mount Saint Mary’s University needed to attract a different type of student that might have otherwise not given the private Catholic university a chance. Beyond the traditional day-to-day classroom, this campaign showcases the extraordinary resources that are available to learn voraciously and live significantly.
We produced a series of videos ranging from :15 to :90 spots to help convey the Live Significantly story. Again, the story is told through the eyes and voice of an actual Mount St. Mary’s University student, and showcases how the University, and those that make it what it is, have so much impact on the lives of their students. These spots ran in regional television markets in Washington DC, and Baltimore, as well as on Facebook and YouTube.
The goal of the Live Significantly enrollment campaign was to acknowledge that we all have one life to live, and that we choose how to spend it. For students who want to shape their lives to make the world a better place, Mount St. Mary’s University is there to challenge and guide them to do just that. The campus provides an environment to reflect and connect with nature, classmates, faculty, and the local community, all the while learning and growing alongside some of the most gifted scholars and athletes in the country.
All traffic from the campaign was directed to the Mount St. Mary’s University Admissions microsite where prospects could learn more and schedule a visit.