Project Scope
Creative Direction
UI/UX Design
App Design
Copywriting
Some of us knew what we wanted to do and be our whole lives. But for many sixteen and seventeen year-old high school students, choosing a college major is a huge decision, full of uncertainty and anxiety.
MAJOR Decision Made Easy
Built to look and feel like a native app with an easy-to-use interface, the design works seamlessly and beautifully across all devices. In three easy steps, future or current students and their parents can browse majors by simply choosing their interests, potential careers, or entering keyword phrases.
MAJOR PROMOTION
An social media promotional campaign for the new Major Finder tool brought tens of thousands of new and existing students to find the right UK major for them within just the first 3 months.